Amazon A10 Algorithm –How to Rank Your Products Higher on Amazon?


#1 – Your Sales History

This factor has not been entirely changed since Amazon will continue to look into the totality of your sales and clicks in organic results.

 

The more you sell, the better your rank will be.

 

At the end of the day, Amazon still makes a referral fee out of every product sold, so sales history is a huge factor in maintaining high ranking in Amazon’s search results.

 

#2 – Amazon PPC

One of the driving factors in the A9 algorithm was PPC campaigns.

 

While driving traffic through Amazon PPC is still highly important, it has significantly changed since there is now more weight given to relevancy and less given to “Sponsored products.”

 

Your sales from your PPC campaigns may still create the initial spike, but it is no longer a heavy factor in influencing your product’s visibility.

 

#3 – Seller Authority

How well you handle product returns, how long you’ve been on Amazon, and how good your customer reviews are strong factors influencing the Amazon SEO algorithm.

 

Having good reviews is not only meant to improve brand credibility, but it correspondingly influences how your products will appear on Amazon.

 

The more credible and valuable you are, the higher your seller authority will be. So if you want to win the buy box and appear to be a great seller, you need to build a high customer feedback rating.

 

#4 – Impressions

This principle is pretty simple: More views equal higher rankings.

 

Impressions are about how many times your product has been viewed in-house, through affiliate sites or partner sites.

 

To increase your impressions, it’s important to keep in mind that you’re actually putting your products in the right categories.

 

Putting your product under a highly popular category may be helpful, but once you place a totally irrelevant product under a non-fitting category, it’s not really going to be beneficial for your listing in the long run.

 

Simply focusing on the best white hat practices such as using the best keywords for your product will actually help you win the algorithm.

 

So, which keywords are better?

Amazon algorithm favors exact match long-tail phrases.

 

These are keywords that are longer and have more specific keyword phrases that users are likely to use when searching for a product.

 

This means that you need to work on your top keyword phrases in exact match form so that it’ll influence Amazon to get your product onto the first page of search results for the specific keywords that you’re targeting.

 

There are several free Amazon keyword tools that are immensely helpful in keyword research such as Amazon AutoSuggest, Keyword Tool, Google Keyword Planner, Sonar, and Keyword Tool Dominator.

 

#5 – Click-Through Rates

The reason for using great photography in your Amazon products resides in the fact that the more clicks your product gets, the higher it will rank. Simply put, CTR or click-through rate is the ratio of customers visiting your product to the sum of impressions you get.

 

Optimize your product titles and photo to entice more people to click on your product. It’s a no-brainer, but it’s actually a good practice that will certainly award you more points!

 

#6 – Off-Site Sales

Getting off-site sales means promoting your Amazon listing outside Amazon. Off-site sales are 3x more effective than PPC on this update since Amazon encourages sellers to promote your listing on other channels like Facebook Ads and Twitter ads!

 

Sales generated outside Amazon search results will highly influence your Amazon SEO. 

 

#7 – Organic Sales

Organic sales on Amazon are defined as products purchased without any marketing or promotion. If your product was directly bought from search results, then it would be considered an organic sale. The more organic sales, obviously, the better.

 

This only means that you need to optimize your keywords very well so that you’ll show up on the first page of the search results!

 

#8 – Internal Sales

If you want to boost your ranking on Amazon search results, you need to increase engagement and stickiness with your customers. Internal sales are sales that are initiated from the Amazon website without being tied to a search. Some examples include items that are targeted for upselling such as “frequently bought with” items.

 

#9 – Conversion Rates

Conversion rate is the ratio of people who ended up buying products to the number of total views. Obviously, the higher the conversion rate, the higher you’ll rank.

 

These nine factors will affect your keyword ranking in Amazon Algorithm A10. It has significantly shifted to focusing more on consumer behavior more than ever!